We shop your dealership like a real buyer, an internet lead and a phone call, then score what happened against a proven standard and walk through it live with your team. No financials required. No finger-pointing.
Most stores have never listened to their own first impression. The lead gets a slow, generic reply. The phone gets "let me check and call you back." Those moments decide the deal, and they happen before a manager ever knows there was a customer. We make them visible, so you can coach the basics instead of guessing.
The shop is really about them, how it feels to try to buy from you. That's the lens everything else follows.
This isn't built to catch anyone out. It's a shared recording and a clear standard, used to lift the whole team.
Speed, a real answer, an actual next step. Blocking and tackling before anything fancy.
One shop becomes a monthly habit, then a standard your team runs on its own.
We submit a real lead and track everything that follows: time to first response, was it personal or canned, did it answer the actual question, was there a clear next step, and how the follow-up cadence held up over the next several days.
We call in as a customer and score the live handling: greeting, did they build any rapport, did they answer the question, did they ask for the appointment, and did they set a firm next step, measured against proven industry standards.
We score every shop against clear industry standards, the benchmarks top-performing stores hold themselves to. Then we review it live, together, so the standard becomes something your team can actually run.
An internet lead and a phone call, like any customer would.
Each interaction graded against industry standards and our scorecard.
We walk the recording and scorecard through with your team, coaching in the moment.
A simple standard and a cadence your managers can run every month.
Score your own last lead or call against our standard, free, right here.
Grade your last lead response against the standard and see your score. Open the evaluator →
Walk your last call through the scorecard live. Open the evaluator →
Or see a finished report: Internet lead sample · Phone call sample
Request a mystery shop. We'll run it, score it, and review it live with your team, no obligation, no financials needed.