Your ad spend

Rough numbers are fine, this is a directional estimate.

Monthly digital ad spend$18,000

PPC / SEM / VLA / display combined.

Avg cost per lead$28

Share of spend on aged / sold / wrong units35%

Industry feeds commonly leak 25–45% to units that shouldn't be promoted.

Estimated wasted ad spend / year

$75,600

35% of $18,000/mo pointed at the wrong vehicles.

Wasted / month

$6,300

Leads lost / month

225

Reallocatable / year

$75,600

Extra leads / year

2,700

Spend on the right cars vs. the wrong ones

How we'd fix it

▸Feed hygiene: pause sold units instantly and stop promoting anything past your aging trigger.

▸Bid by turn: push budget to the segments and price bands that actually move.

▸Match to the lot: align VLA and search to in-stock, market-priced vehicles, daily.

How to use this tool

Enter your total monthly digital ad spend.
Add your average cost per lead (from your ad platform or provider report).
Estimate the share of spend going to aged, sold, or mispriced units. Not sure? Start at 35%.
The orange number is what that misallocation costs you per year, and the leads it's worth.

Where to find these numbers

▸Ad spend & CPL: your Google Ads / agency dashboard or monthly provider report.
▸Wrong-unit share: cross-check your feed against your aging report, anything sold or past your day-X trigger.
▸Want it verified? We'll audit the live feed against your inventory for free.

Like the savings? Here's how we capture them.

Send us access to your feed and ad account and we'll return a free audit, exactly which dollars are going to the wrong cars, and the reallocation plan to fix it.