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Tool 01

Used Car ROI Calculator

Most dealers track gross. The money hides in turn. Enter your numbers to see your true per-unit ROI, and the annual profit waiting in your days-to-sell.

Your numbers

Slide to match your store. Everything updates instantly.

60
$18,000
$1,200
$30
Depreciation, floorplan interest, insurance, lot cost.
$1,600
$1,300
40
28
Drag the target down to see what faster turn is worth.
Annual profit recovered by hitting target
$259,200
From cutting days-to-sell 40 → 28 across 60 units/mo.
True ROI / unit
14.4%
Net profit / unit
$1,700
Monthly net profit
$102,000
Holding cost / unit now
$1,200
Days-to-sell: current vs target

How we'd move these numbers

Recon throughput: a 3-day cut in shop-to-line time is pure margin, every day removed is $1,800/mo across your volume.
Pricing to market: data-driven repricing on day 30/45 prevents the aged-unit spiral that kills ROI.
Acquisition mix: sourcing the right segments lifts both turn and gross at the same time.

How to use this tool

  1. Set units sold per month to your used-car volume.
  2. Enter your average acquisition and recon cost per unit.
  3. Set your holding cost per day, if you're not sure, $30 is a safe industry estimate.
  4. Drop in your average front and back gross.
  5. Now drag current days-to-sell to where you really are, then drag the target down. The orange number is what faster turn is worth every year.

Where to find these numbers

  • Units & gross: your DMS used-car sales report (last 90 days, then divide by 3 for a monthly average).
  • Days-to-sell: your inventory aging report, average days in stock for sold units.
  • Recon cost: your recon or service-internal report; average RO cost to front a unit.
  • Holding cost: floorplan interest + estimated daily depreciation + lot/insurance. Don't overthink it, an estimate is fine.

Like what the math says? Here's how we get your store there.

The number's only useful if it changes Monday. Send us your real inventory and we'll map the first three moves, a sooner pricing trigger, a faster recon lane, the right sourcing mix, and the order to make them.

✓ Thanks, we'll send your breakdown and first moves within one business day.