Your customers are calling around before they book. This tells you what they hear, and whether you're the cheap one, the expensive one, or the one that needs to justify its price.
Have a team member call from a non-dealership line and price the same four services at your store and three competitors. Say the same vehicle every time, and don't give a VIN, you want the everyday quote a real customer gets. Use one similar franchise store and two independent shops.
| Service | You | |||
|---|---|---|---|---|
| Oil change | ||||
| Wiper blades (pair, installed) | ||||
| Tires (set of 4, mounted) | ||||
| Diagnostic / check-engine fee |
Fill in at least your price and one competitor to see your ranking.
We'll help you build a service price and value story that holds gross without losing the phone shopper, then train the drive to deliver it.